Tuesday, April 17, 2007

Google Rules the World

So in addition to their purchase of Doubleclick and their announcement of the Clear Channel Radio ads roll out, coupled with Google TV and their purchase of YouTube last year, Google seems to be the major force in the new world of targeted advertising. Google's database is going to stretch across all media which will truly be either a scary thing or an extremely good thing.

With Doubleclick, Google now has a presence in serving up banner ads and other display media. Coupled with their AdWords product, Google hopes to serve up relevant ads not just in text but also via banners. Overall Google is hoping that you have one crossover Google account. You can be hit with advertisements for your favorite foods and mainstream brands on TV, your favorite restaurants while on the road via Radio, and anything else they've missed via the Internet. One area where Google is lacking (although I'm sure they can find a small fledging company in this space that would LOVE to get bought by them) is mobile. Could Google be going the way of Apple and their iPhone product? Mobile is the hot new area of growth especially in the advertising front. Mobile gaming has grown in triple digits, nearly everyone has a cell phone (80%), web access is coming up on 50% and so on. While Google has their text messaging feature, it will be a matter of time before Google offers you free service, but only if you listen to an ad or if someone interjects during your conversation about different goods and services from some type of voice recognition pattern. Scary huh?

One last point. With this inevitable big brotherliness about Google, why does everyone still cower down on Microsoft? Why is Microsoft evil while Google is always the good guy? It's clearly not David and Goliath anymore but rather a battle of two near equals. I think it comes down to the fact that Google doesn't charge YOU the end consumer and for the people that they do charge, they have guaranteed results. Google is open source everything, opening up their API's, and integrating their revenue source into it. Microsoft meanwhile is more old economy by selling IP and closing off the rest of the world to their monopoly. Lesson here? Be open, be liked, and also take over the world while you're at it.

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