Monday, June 11, 2007

Video Roundup

Babelgum launched over the weekend (Friday to be exact I think) with some mixed reviews. Babelgum is in competition directly with Joost for quality P2P delivery of content. Lacking content (although Babelgum has Spike Lee on his side), lack of social networking, and difficult interface are some of the problems that have been cited with for Babelgum. Well, Joost started somewhere too right? I think Joost has the high profile of its founders which led to some great content partnerships and if Babelgum can do the same....

One of the early pioneers in video revenue sharing is Revver. Unlike pure views count, like Metacafe, Revver shares revenue with content creators by sliding a clickable ad at the end of the video. If a viewer clicks on it, then they are brought to the company's website and everyone gets paid. Well, Mashable reports that CEO Steven Starr is exiting the company six months after its previous CEO left. What's happening at Revver? Perhaps people aren't ready yet to click on ads at the end of a video?

Eefoof relaunches as VuMe. Reviews came in as somewhat negative and I think the only differentiator of VuMe from other video sharing sites is that revenue is shared based on actual revenue instead of video views. We'll continue to watch what VuMe is doing in this already crowded space.

Finally, my friends at Four Eyed Monsters have placed their entire feature length film on YouTube. It's the first feature available on YouTube at a whopping 72 minutes. And my friends tell me it'll be available for a week, which could be steps toward YouTube protecting their content? (Or I guess someone could suck down the video and reupload in 7 10 minute clips?) The film is actually also a pioneer in this space with a real relationship being started and grown through podcasts and technology. Pretty cool.

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